5 Must Read Small Business Articles This Week

5 Must Read Small Business Articles This Week

Here are some articles on various topics that I’d say are this week’s “Must Read” articles. They will not only help you be a better small business person, but also just a better person. I hope you enjoy these as much as I did. Mentally Strong People: The 13 Things...
De-Mystifying the Print Ad for Small Business Success

De-Mystifying the Print Ad for Small Business Success

You may know that today, there are more ways to advertise than you can imagine. But one thing is almost certain — at some point, you will need to use print advertising. This post will give you the essential elements of successful print ads, but first, let’s back...
Do You Make These Mistakes in Your Elevator Speech?

Do You Make These Mistakes in Your Elevator Speech?

I have a few things I’ve learned over the years when people ask me what I do.  Before I was married, and when the inquiry came from an attractive member of the opposite sex, I fancied responding that I was a rocket scientist or a champion mixed martial arts fighter. ...
Marketing is the Key

Marketing is the Key

You may not be the best in your business or profession. You may not have a lot of experience in your field. Others may have more cash or better connections. It doesn’t matter. You can beat them. You can build a fabulously successful 
business if you do the one thing...