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Grow a small business where employees flourish and customers flock. Paul Samakow is your Business Answer for launching, managing, positioning, cultivating relationships and protecting your company to achieve small business success.

The Best Marketing Advice You Will Get All Year

The Best Marketing Advice You Will Get All Year

“The Best Marketing Doesn’t Feel Like Marketing.” Tom Fishburne Here’s a strong statement that I make without hesitation: If you don’t market your business, you won’t have a business. You may think that you’re the exception to the rule, but I...

11 Lessons for In-Person Selling

11 Lessons for In-Person Selling

In a previous post, I pointed out that at the end of the day, the deciding factor of whether it was a good day or not comes down to sales. To help you achieve this, I outlined the four main principles of sales. Today, let’s go a little deeper....

4 Ways to “Yes”

4 Ways to “Yes”

No matter what type of business you are in, at the end of each day, there is one thing that tells you whether it’s been a successful day: sales. Sales is the water in the pipeline, the oxygen in your business air tank, whatever you want to call...

4 Systems Every Small Business Must Have

4 Systems Every Small Business Must Have

In my years of being an entrepreneur and small businessman, I have discovered – sometimes the hard way – some bedrock truths about growing and running a business. Today’s topic is one of those. It is not a secret formula nor magic sauce to make...

Five Must-Read Small Business Articles This Week

Five Must-Read Small Business Articles This Week

In an effort to deliver to you the best information resources possible for small business owners, today’s blog post is a compendium of this week’s five must-read articles that I highly recommend. These have great information to help you achieve...

Hiring Boom in 2018? Be Ready

Hiring Boom in 2018? Be Ready

This year appears to possibly be headed for a hiring boom. A recent article in Forbes reports that some business sectors, particularly transportation, utilities, hospitality, and leisure, could hire as many as 24-26% additional staff to their workforce. Even if you...

De-Mystifying the Print Ad for Small Business Success

De-Mystifying the Print Ad for Small Business Success

You may know that today, there are more ways to advertise than you can imagine. But one thing is almost certain -- at some point, you will need to use print advertising. This post will give you the essential elements of successful print ads,...

Step-By-Step Brand Strategies For Small Service Businesses

Step-By-Step Brand Strategies For Small Service Businesses

The term “brand” has become greatly overused in today’s business lexicon. Like anything that is overused, its true meaning has become clouded, which leads to a loss of understanding of what a “brand” or effective “branding” really is. First, think of a cultural...

Do You Make These Mistakes in Your Elevator Speech?

Do You Make These Mistakes in Your Elevator Speech?

I have a few things I’ve learned over the years when people ask me what I do.  Before I was married, and when the inquiry came from an attractive member of the opposite sex, I fancied responding that I was a rocket scientist or a champion mixed martial arts fighter. ...

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