#BIZANSWER

Grow a small business where employees flourish and customers flock. Paul Samakow is your Business Answer for launching, managing, positioning, cultivating relationships and protecting your company to achieve small business success.

Step-By-Step Brand Strategies For Small Service Businesses

Step-By-Step Brand Strategies For Small Service Businesses

The term “brand” has become greatly overused in today’s business lexicon. Like anything that is overused, its true meaning has become clouded, which leads to a loss of understanding of what a “brand” or effective “branding” really is. First, think of a cultural...

Do You Make These Mistakes in Your Elevator Speech?

Do You Make These Mistakes in Your Elevator Speech?

I have a few things I’ve learned over the years when people ask me what I do.  Before I was married, and when the inquiry came from an attractive member of the opposite sex, I fancied responding that I was a rocket scientist or a champion mixed martial arts fighter. ...

What Should Small Business Owners Be Measuring and How?

What Should Small Business Owners Be Measuring and How?

As a small business owner, you may feel like analytics and tracking are reserved for the bigwigs of the industry. If you’re not performing at high levels, it can seem unnecessary to really monitor the data related to your business. Instead, you may only look at your...

Why You Need Business Insurance

Why You Need Business Insurance

Insurance is something we purchase but hope to never need to use. While it may be annoying to pay a premium each month it will be much more so (notice sarcasm here) if disaster strikes or you have to settle a lawsuit or repair severely damaged property with your own...

Employment Law: What Small Business Owners Must Know

Employment Law: What Small Business Owners Must Know

As a small business owner, your employees rely on you to keep their environment safe and for things to be fair. To be sure you’re creating a healthy space for your employees, there are certain rules and regulations you must comply with. From the hiring process to...

The Only Type of Employees Small Businesses Should Hire

The Only Type of Employees Small Businesses Should Hire

As a small business owner, you rely heavily on your staff to move the company forward. In order to secure the most clients and make the most sales, you need to have employees who are passionate about the work they’re doing. Hiring the right staff is crucial for...

How to Be an Accountable Small Business Owner

How to Be an Accountable Small Business Owner

If you’re a small business owner, you probably have some idea of what you’d like to achieve in the next few months, year, five years, ten years and so on. But knowing where you want to go isn’t enough to get there. You need to set goals for yourself and hold yourself...

Marketing is the Key

Marketing is the Key

You may not be the best in your business or profession. You may not have a lot of experience in your field. Others may have more cash or better connections. It doesn’t matter. You can beat them. You can build a fabulously successful 
business if you do the one thing...

Why Helping Others is the Key to Small Business Success

Why Helping Others is the Key to Small Business Success

As a small business owner, one of your ultimate goals is to be successful. But with so many different definitions of success, it can be hard to tell when you’ve officially achieved success. The word “success” is ambiguous. What is successful for one may not be...

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