Hiring Boom in 2018? Be Ready

Hiring Boom in 2018? Be Ready

This year appears to possibly be headed for a hiring boom. A recent article in Forbes reports that some business sectors, particularly transportation, utilities, hospitality, and leisure, could hire as many as 24-26% additional staff to their workforce. Even if you...
De-Mystifying the Print Ad for Small Business Success

De-Mystifying the Print Ad for Small Business Success

You may know that today, there are more ways to advertise than you can imagine. But one thing is almost certain — at some point, you will need to use print advertising. This post will give you the essential elements of successful print ads, but first, let’s back...
Do You Make These Mistakes in Your Elevator Speech?

Do You Make These Mistakes in Your Elevator Speech?

I have a few things I’ve learned over the years when people ask me what I do.  Before I was married, and when the inquiry came from an attractive member of the opposite sex, I fancied responding that I was a rocket scientist or a champion mixed martial arts fighter. ...