Do You Make These Mistakes in Your Elevator Speech?

Do You Make These Mistakes in Your Elevator Speech?

I have a few things I’ve learned over the years when people ask me what I do.  Before I was married, and when the inquiry came from an attractive member of the opposite sex, I fancied responding that I was a rocket scientist or a champion mixed martial arts fighter. ...
What Should Small Business Owners Be Measuring and How?

What Should Small Business Owners Be Measuring and How?

As a small business owner, you may feel like analytics and tracking are reserved for the bigwigs of the industry. If you’re not performing at high levels, it can seem unnecessary to really monitor the data related to your business. Instead, you may only look at your...
Why You Need Business Insurance

Why You Need Business Insurance

Insurance is something we purchase but hope to never need to use. While it may be annoying to pay a premium each month it will be much more so (notice sarcasm here) if disaster strikes or you have to settle a lawsuit or repair severely damaged property with your own...
Employment Law: What Small Business Owners Must Know

Employment Law: What Small Business Owners Must Know

As a small business owner, your employees rely on you to keep their environment safe and for things to be fair. To be sure you’re creating a healthy space for your employees, there are certain rules and regulations you must comply with. From the hiring process to...